TRY AND ONLY WORK WITH GREAT PROPLE. Life is short, and nothing is worse than working with unethical, egotistical, or dishonest people, be they investors, staff, or board members. The experience will go south, the relationship deteriorate, and you will be tainted by association. Remember the Sniff Test: If it is not fun don’t do it! Of course, hard work can be less than fun, but it better not be ghastly.