SUCCESSFUL ENTREPRENEURS NEED TO BE INCREDIBLY PERSUASIVE. Blunt fact. ‘Getting To Yes’ by a Harvard team is an old favorite of mine, and I have given away uncounted of copies of this book. If you are an entrepreneur you need to think about and study this topic, just as seriously as your business strategy: how to be a good communicator, and how to be a persuasive person. You will be spending your life pitching in one way or another. Do your homework and get smart. Above all, watch and learn from the TED speakers.
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