A POST-PC, MOBILE-FIRST ERA: an App market of 115 bn USD in the US alone predicted by 2017. A staggering 89 bn mobile Apps will have been downloaded by the end of 2015, for an industry that Apple launched in only 2008. This rocket-fueled transformation of an industry in only five years has only just begun, according to industry observers. This case study will be an historic chapter in B-School case studies.
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