linkedin post 2014-12-19 09:31:39

“MENTHOL is added to cigarettes in part because it is … an attractive feature to inexperienced smokers who perceive menthol cigarettes as less harsh … some youths smoke menthols because they perceive them to be less harmful than non-menthol cigarettes … the companies carefully researched the menthol segment … to recruit younger smokers.”

http://tobaccocontrol.bmj.com/content/20/Suppl_2/ii12.full

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