OPPORTUNISTIC TACTICS. “Transnational tobacco companies’ harm reduction discourse should be seen as opportunistic tactical adaptation to policy change rather than a genuine commitment to harm reduction. Care should be taken that this does not undermine gains hitherto secured in efforts to reduce the ability of the tobacco industry to inappropriately influence policy.”
http://tobaccocontrol.bmj.com/content/early/2014/01/22/tobaccocontrol-2013-051502.full?utm_source=rss&utm_medium=rss&utm_campaign=understanding-the-emergence-of-the-tobacco-industrys-use-of-the-term-tobacco-harm-reduction-in-order-to-inform-public-health-policy-free-full-text