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KINDRED SCENTS. "Humans can detect individuals that are blood-related kin (mothers/fathers and children but not husbands and wives) from olfaction. Mothers can identify by body odor their biological children but not their stepchildren. Preadolescent children can olfactorily detect their full siblings but not half-siblings or step siblings and this might explain incest avoidance and the Westermarck effect." https://lnkd.in/e9z896Q View in LinkedIn

HIGH SPECIFICITY. "Each odor receptor molecule recognizes only a particular molecular feature or class of odor molecules." https://lnkd.in/e9z896Q View in LinkedIn

ODOR SYSTEM FIDELITY. "In mammals, each olfactory receptor neuron expresses only one functional odor receptor." https://lnkd.in/e9z896Q View in LinkedIn

AUGMENTED APPETITE, the corollary, certainly exists when we smell food cooking. Obvious undesirable commercial applications. https://lnkd.in/emBjZwq View in LinkedIn

ENORMOUS RANGE. The human nose can detect about a trillion smells, using only 1,000 different scent receptors. How can this possibly be? http://news.sciencemag.org/biology/2014/03/human-nose-can-detect-trillion-smells View in LinkedIn

AUGMENTED SATIETY. "Aroma can activate intestinal receptors, making people feel more full than they are." Clinical applications are obvious. https://lnkd.in/emBjZwq View in LinkedIn

"SCENT CELLS are renewed every 30 to 60 days. The sense of smell is the only cranial nerve — nerves that emerge from the brain and control bodily functions including eye movement, hearing, taste, and vision — that can regenerate." This fact underpins the biological importance of a sense of smell. http://www.everydayhealth.com/news/incredible-facts-about-your-sense-smell/ View in LinkedIn

A DIGISCENTED WORLD, "where smells are deployed and captured for medical, gaming, security and justice purposes, and where cinemas use a version of Smell-O-Vision that actually works." https://lnkd.in/emBjZwq View in LinkedIn

THREE NOBEL PRIZES, for six researchers, have been awarded for remarkable advances in the science of smell and taste. Richard Axel and Linda B Buck, in 2004 for scent receptors. Robert Leftkowitz and Brian K Kobilka, in 2012 for G-protein coupled receptors. Alfred G Gilman and Martin Rodbell, in 1994 for G-protein signal transduction. A vast leap forward in our understanding of these fundamental senses. https://lnkd.in/eQzx8w5 View in LinkedIn

The Digital Olfaction Society's stated goal is to "digitize, transmit, reproduce, and recapture smells, flavors, and fragrances. " " Put together with Pario, and the repertoire of digitized senses under development is almost complete. https://lnkd.in/emBjZwq View in LinkedIn